HMA teams up for My New Hair

HMA Digital Marketing has teamed up with Sunderland-based agency Surreal Creative to create a new website for bespoke wig provider My New Hair. The organisation, which is soon to achieve charity status, is supported by celebrity hairstylist Trevor Sorbie MBE and cosmetics giant L’Oreal.

My New Hair provides advice to people suffering from cancer and provides specially made wigs for those who lose their hair through cancer treatment. The ultimate aim of the organization is to give bespoke wigs to all UK cancer sufferers so they don’t have to rely solely on NHS solutions.

My New Hair’s new website provides advice and support about hair loss and has a search feature that lets users read reviews of their nearest hair salons which offer bespoke wigs. The site, which is content managed with HMA’s own Microsoft Certified CMS, also features forums for both hair loss sufferers, who can share their experiences, and for hairstylists, who can discuss potential issues with one another.

“We’re glad to be involved with such a worthwhile organisation as My New Hair,” said Nicola Seal, HMA’s Digital Media Director. “Partnering with Surreal Creative to create this website was a valuable experience and we look forward to working with them on future projects.”

There are currently 170 Salons That Care that offer the My New Hair service. The organisation aims to connect with over 400 salons across the country in the next three years.