Dysons Chambers Goes Viral!

Following on the success of recent email marketing projects, HMA Digital Marketing was asked by DTZ to create a viral email campaign to promote Dysons Chambers, a newly refurbished office scheme in Leeds city centre.

The aim of the campaign was to get Dysons Chambers noticed by the property market in and around Leeds.

HMA created a bespoke “air hockey game”, which was inspired by the Dysons Chambers’ brand. Weekly emails are sent out to promote the competition and to make participants aware of the previous week’s winners. The game has proven to be addictive with more than half of the email’s recipients registering to play the game to win prizes ranging from an air hockey table to a Nintendo DS.

The email marketing campaign, which will continue through Christmas and into the New Year, has already proven to be very successful. Click-through rates have reached exceptional rates of at least 67% each week, and after just one week, 33% additional participants signed up to the game by word of mouth from friends and colleagues.

New website for Barnsley Hospice

HMA Digital Marketing has created a new website for Barnsley Hospice. The site has a bright and welcoming design and highlights the Hospice’s wide range of services for patients and their families, raises awareness of their work, and encourages people to get involved by volunteering or fundraising.

“We are proud to support Barnsley Hospice and the important work that they do in our local community,” said HMA Managing Director Rob Hill. “We wanted to provide them with a website that would help them to carry out their work more effectively.”

The site makes it easy to make donations online, learn more about patient services and also includes a virtual 360 degree tour that shows the Hospice’s comfortable environment.

The new site was built using HMA’s own Microsoft Certified Content Management System (CMS), which means it can be easily updated to grow and evolve along with the Hospice.

“We’re really proud of our new website – it’s got loads of information but is still easy to use,” said Theresa Barrett from the Hospice. “It’s a great place to showcase our latest events, which we really depend upon to raise money for our work. Even though it’s just been launched, the site has already been effective in getting more bookings for our fundraising events.”

New brand identity for Rockscape

HMA Digital Marketing has created a new brand identity for Rockscape Group.

When the Directors of Rockscape needed a strong branding message to define and distinguish their organisation, they knew they could rely on HMA, having previously appointed HMA to develop the 4Urban brand.

Because Rockscape is an umbrella organisation, the identity needed to be flexible enough to work with current sub-brands and new businesses to be added to the Group in the future.