Deborah Kaye has joined the HMA account management team. Having gained five years experience in customer experience management in a well respected brand communications agency, Deborah will work closely with Nicola Seal with the aim of continuing to improve client service and satisfaction.
Deborah is also studying for an Open Degree with The Open University.
After working as a consultant to HMA during the course of the last twelve months Ceri Batchelder has joined the company as a Board Director responsible for new business development in the Healthcare and Technology sectors. Ceri has already brought in significant projects from The University of Sheffield and in her first week has secured a high profile government project which is aimed at a global market.
Before joining HMA, Ceri held business development roles at healthcare consultancy BITECIC Ltd and at Smith & Nephew PLC, a global medical device company. Prior to this she held positions in sales and marketing at Manchester-based biotechnology firm Epistem Ltd, and in knowledge transfer at the University of Manchester’s technology commercialisation company.
A new website designed by HMA for Dr Ian McNeil, a consultant physician and gastroenterologist, is now live.Dr McNeil, who is based at Ealing Hospital NHS Trust, holds both NHS and private clinics where he sees patients with a range of gastro-intestinal conditions. He asked HMA to design a website which would help potential patients to find his details when searching online for a doctor with his expertise in treating specific diseases and conditions.
The website, which was designed and built using HMA’s own Content Management System (CMS), does just that. It features useful information for patients and potential patients including Dr McNeil’s biography, clinical strengths and his specialities, as well as his contact information and details about how to make an appointment.
The new site also features key words to support its SEO (Search Engine Optimisation), which ensures patients and GPs can easily find it when doing an internet search for a doctor with Dr McNeil’s specialities.
HMA Digital Marketing has created a new website for Academy 360, an all-through academy for boys and girls in Sunderland.Academy 360 aims to transform learning by developing each child’s individual talents with different techniques and top class facilities with state of the art technology.
HMA worked in partnership with Surreal Creative, a Sunderland-based agency, on the website. Surreal created the initial website design and HMA was responsible for the animation, Flash, HTML programming and database build. HMA also implemented its own Microsoft Certified CMS (Content Management System) into the site, which means Academy 360 can easily update the website content in the future.
The new Academy 360 website is Flash-based but also has an HTML version to improve accessibility and SEO.
HMA Digital Marketing has teamed up with Sunderland-based agency Surreal Creative to create a new website for bespoke wig provider My New Hair. The organisation, which is soon to achieve charity status, is supported by celebrity hairstylist Trevor Sorbie MBE and cosmetics giant L’Oreal. My New Hair provides advice to people suffering from cancer and provides specially made wigs for those who lose their hair through cancer treatment. The ultimate aim of the organization is to give bespoke wigs to all UK cancer sufferers so they don’t have to rely solely on NHS solutions.
My New Hair’s new website provides advice and support about hair loss and has a search feature that lets users read reviews of their nearest hair salons which offer bespoke wigs. The site, which is content managed with HMA’s own Microsoft Certified CMS, also features forums for both hair loss sufferers, who can share their experiences, and for hairstylists, who can discuss potential issues with one another.
“We’re glad to be involved with such a worthwhile organisation as My New Hair,” said Nicola Seal, HMA’s Digital Media Director. “Partnering with Surreal Creative to create this website was a valuable experience and we look forward to working with them on future projects.”
There are currently 170 Salons That Care that offer the My New Hair service. The organisation aims to connect with over 400 salons across the country in the next three years.
HMA Digital Marketing has created the first in a series of CGI animations to help researchers at the University of Sheffield’s Department of Biomedical Science explain their work to others in the scientific community and to the public. Their research into improving methods of delivering therapeutic agents to the central nervous system could ultimately be used in the treatment of conditions including several motor neurone diseases, Alzheimer’s and Parkinson’s.Dr Beppe Battaglia of the Department of Biomedical Science at the University of Sheffield was awarded a three-year grant from EPSRC (Engineering and Physical Sciences Research Council), the Government’s leading funding agency for research and training in engineering and the physical sciences. Dr Battaglia and his team are using their expertise in molecular engineering and neuroscience to further develop their nanoparticle technology into mechanisms which will allow delivery of therapeutic agents to specific biological targets within the central nervous system.
The EPSRC grant requires the project to feature a strong element of public engagement, so Dr Battaglia asked HMA to create an animation that could be used to visually explain the research to others, including clinicians and patient groups.
This animation is the first in a series that HMA will create for the University research project. The focus of the initial animation is on the molecular engineering methods used to create the nanoparticles used (namely polymersomes) in a Petri dish. It will demonstrate how the polymersomes are produced from single hydrophilic and hydrophobic polymer strings, using context and scale to convey their nanometre size.
