HMA 3D assists SUFC's World Cup bid

HMA 3D is helping Sheffield United Football Club (SUFC) in its bid to become a host stadium for the 2018 World Cup.

An animation created by HMA 3D was instrumental in helping SUFC to secure planning permission from Sheffield City Council earlier this month to move forward with redevelopment plans that will increase Bramall Lane’s capacity to 44,500 seats. The stadium redevelopment will play a significant role in boosting Sheffield’s bid to become a host city for the 2018 World Cup.

HMA 3D’s animation details the proposed stadium redevelopment, including external specifications and extended internal designs with exhibition space and corporate entertainment areas.

Prior to creating the animation, HMA 3D worked with development architects WCEC to illustrate their redevelopment concepts in images that were used for outline planning and in the initial stages of SUFC’s bid to become a World Cup host stadium.

This is not the first time HMA 3D has worked with SUFC; in fact, their working relationship goes back more than a decade. HMA 3D produced illustrations and animations for the football club’s earlier stadium redevelopment proposals, including the addition of a corner stand in 2001 and the Blades Enterprise Centre in 2002.

In 2006, HMA 3D created an illustration to help SUFC show how the development of the onsite Copthorne Hotel would look. The following year, HMA 3D produced CGI images of SUFC’s plans for the new Kop Stand extension and surrounding redevelopment including a new business enterprise centre, which were given planning approval earlier this year.

HMA 3D was founded in 1995 and produces CGI illustrations and animations for clients in the property, architecture, interior design and construction sectors, among others.

www.sufc.co.uk