Following on the success of recent email marketing projects, HMA Digital Marketing was asked by DTZ to create a viral email campaign to promote Dysons Chambers, a newly refurbished office scheme in Leeds city centre.
The aim of the campaign was to get Dysons Chambers noticed by the property market in and around Leeds.
HMA created a bespoke “air hockey game”, which was inspired by the Dysons Chambers’ brand. Weekly emails are sent out to promote the competition and to make participants aware of the previous week’s winners. The game has proven to be addictive with more than half of the email’s recipients registering to play the game to win prizes ranging from an air hockey table to a Nintendo DS.
The email marketing campaign, which will continue through Christmas and into the New Year, has already proven to be very successful. Click-through rates have reached exceptional rates of at least 67% each week, and after just one week, 33% additional participants signed up to the game by word of mouth from friends and colleagues.
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