Monday 7 April 2008

AED Gets an Online Lifeline


Following the success of the NEW Martek Marine e-commerce website, Yorkshire’s HMA Digital Marketing, has been commissioned to create a second e-commerce website for the world leader in marine safety and environmental monitoring systems.

As the only UK distributor of ‘Lifeline AED’ (Automatic External Defibrillator) a truly remarkable lifesaving product; Martek Ltd, needed a customer facing e-commerce website to successfully and professionally serve its UK customers which includes the emergency services, leisure and hospitality industry and educational institutions. The website was created to allow effective purchasing of the Lifeline AED online, to deliver the consistent Martek brand and also to give Martek the ability to fully content manage the website using HMA’s new CMS. The website was launched recently and is already proving to be a great asset to the company as a pivotal marketing tool as well as the main shop window for this product!

“Following the success of the Martek Marine website, Martek Ltd approached HMA to design and develop a brand new website for AED. We applied the brand consistently to marry with the Martek site and through improved navigation, interactivity and consistent design we hope that Martek Ltd will benefit significantly from improved business efficiency and a better performing website,” said Nicola Seal HMA Digital Media Director.”

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