HMA Digital Marketing

Deborah joins the HMA team

2010-05-21T08:17:00.001-07:00

Deborah Kaye has joined the HMA account management team. Having gained five years experience in customer experience management in a well respected brand communications agency, Deborah will work closely with Nicola Seal with the aim of continuing to improve client service and satisfaction.

Deborah is also studying for an Open Degree with The Open University.

Healthcare & BioMedical Marketing

2010-05-21T08:13:00.000-07:00

After working as a consultant to HMA during the course of the last twelve months Ceri Batchelder has joined the company as a Board Director responsible for new business development in the Healthcare and Technology sectors. Ceri has already brought in significant projects from The University of Sheffield and in her first week has secured a high profile government project which is aimed at a global market.

Before joining HMA, Ceri held business development roles at healthcare consultancy BITECIC Ltd and at Smith & Nephew PLC, a global medical device company. Prior to this she held positions in sales and marketing at Manchester-based biotechnology firm Epistem Ltd, and in knowledge transfer at the University of Manchester’s technology commercialisation company.

Readymade Curtains | HMA updates Curtain Rack site

2010-01-27T05:52:00.000-08:00

HMA have recently updated and reworked Curtain Rack’s ecommerce website. Curtain Rack are specialists in the retail of readymade curtains and made to measure/order curtains. Curtain rack are also major suppliers of designer homeware brands from the likes of Kylie at Home, Katie Price bedding, Linda Barker and many more designer curtain fabrics, bedding and cushions.

The website, which has been designed and built using HMA’s own bespoke Content Management System (CMS) contains a large selection of curtains, cushions and bedding all available for purchase through the secure payment system for free next day delivery.

New site for specialist doctor

2009-12-23T06:51:00.000-08:00

A new website designed by HMA for Dr Ian McNeil, a consultant physician and gastroenterologist, is now live.

Dr McNeil, who is based at Ealing Hospital NHS Trust, holds both NHS and private clinics where he sees patients with a range of gastro-intestinal conditions. He asked HMA to design a website which would help potential patients to find his details when searching online for a doctor with his expertise in treating specific diseases and conditions.

The website, which was designed and built using HMA’s own Content Management System (CMS), does just that. It features useful information for patients and potential patients including Dr McNeil’s biography, clinical strengths and his specialities, as well as his contact information and details about how to make an appointment.

The new site also features key words to support its SEO (Search Engine Optimisation), which ensures patients and GPs can easily find it when doing an internet search for a doctor with Dr McNeil’s specialities.

New website for Academy 360

2009-12-09T03:25:00.000-08:00

HMA Digital Marketing has created a new website for Academy 360, an all-through academy for boys and girls in Sunderland.

Academy 360 aims to transform learning by developing each child’s individual talents with different techniques and top class facilities with state of the art technology.

HMA worked in partnership with Surreal Creative, a Sunderland-based agency, on the website. Surreal created the initial website design and HMA was responsible for the animation, Flash, HTML programming and database build. HMA also implemented its own Microsoft Certified CMS (Content Management System) into the site, which means Academy 360 can easily update the website content in the future.

The new Academy 360 website is Flash-based but also has an HTML version to improve accessibility and SEO.

HMA teams up for My New Hair

2009-12-03T02:15:00.000-08:00

HMA Digital Marketing has teamed up with Sunderland-based agency Surreal Creative to create a new website for bespoke wig provider My New Hair. The organisation, which is soon to achieve charity status, is supported by celebrity hairstylist Trevor Sorbie MBE and cosmetics giant L’Oreal.

My New Hair provides advice to people suffering from cancer and provides specially made wigs for those who lose their hair through cancer treatment. The ultimate aim of the organization is to give bespoke wigs to all UK cancer sufferers so they don’t have to rely solely on NHS solutions.

My New Hair’s new website provides advice and support about hair loss and has a search feature that lets users read reviews of their nearest hair salons which offer bespoke wigs. The site, which is content managed with HMA’s own Microsoft Certified CMS, also features forums for both hair loss sufferers, who can share their experiences, and for hairstylists, who can discuss potential issues with one another.

“We’re glad to be involved with such a worthwhile organisation as My New Hair,” said Nicola Seal, HMA’s Digital Media Director. “Partnering with Surreal Creative to create this website was a valuable experience and we look forward to working with them on future projects.”

There are currently 170 Salons That Care that offer the My New Hair service. The organisation aims to connect with over 400 salons across the country in the next three years.

HMA goes to University

2009-12-03T02:13:00.000-08:00

HMA Digital Marketing has created the first in a series of CGI animations to help researchers at the University of Sheffield’s Department of Biomedical Science explain their work to others in the scientific community and to the public. Their research into improving methods of delivering therapeutic agents to the central nervous system could ultimately be used in the treatment of conditions including several motor neurone diseases, Alzheimer’s and Parkinson’s.

Dr Beppe Battaglia of the Department of Biomedical Science at the University of Sheffield was awarded a three-year grant from EPSRC (Engineering and Physical Sciences Research Council), the Government’s leading funding agency for research and training in engineering and the physical sciences. Dr Battaglia and his team are using their expertise in molecular engineering and neuroscience to further develop their nanoparticle technology into mechanisms which will allow delivery of therapeutic agents to specific biological targets within the central nervous system.

The EPSRC grant requires the project to feature a strong element of public engagement, so Dr Battaglia asked HMA to create an animation that could be used to visually explain the research to others, including clinicians and patient groups.

This animation is the first in a series that HMA will create for the University research project. The focus of the initial animation is on the molecular engineering methods used to create the nanoparticles used (namely polymersomes) in a Petri dish. It will demonstrate how the polymersomes are produced from single hydrophilic and hydrophobic polymer strings, using context and scale to convey their nanometre size.

HMA 3D assists SUFC's World Cup bid

2009-11-19T08:40:00.000-08:00

HMA 3D is helping Sheffield United Football Club (SUFC) in its bid to become a host stadium for the 2018 World Cup.

An animation created by HMA 3D was instrumental in helping SUFC to secure planning permission from Sheffield City Council earlier this month to move forward with redevelopment plans that will increase Bramall Lane’s capacity to 44,500 seats. The stadium redevelopment will play a significant role in boosting Sheffield’s bid to become a host city for the 2018 World Cup.

HMA 3D’s animation details the proposed stadium redevelopment, including external specifications and extended internal designs with exhibition space and corporate entertainment areas.

Prior to creating the animation, HMA 3D worked with development architects WCEC to illustrate their redevelopment concepts in images that were used for outline planning and in the initial stages of SUFC’s bid to become a World Cup host stadium.

This is not the first time HMA 3D has worked with SUFC; in fact, their working relationship goes back more than a decade. HMA 3D produced illustrations and animations for the football club’s earlier stadium redevelopment proposals, including the addition of a corner stand in 2001 and the Blades Enterprise Centre in 2002.

In 2006, HMA 3D created an illustration to help SUFC show how the development of the onsite Copthorne Hotel would look. The following year, HMA 3D produced CGI images of SUFC’s plans for the new Kop Stand extension and surrounding redevelopment including a new business enterprise centre, which were given planning approval earlier this year.

HMA 3D was founded in 1995 and produces CGI illustrations and animations for clients in the property, architecture, interior design and construction sectors, among others.

www.sufc.co.uk

Enquiry management for MEPC

2009-11-05T04:03:00.000-08:00

HMA Digital Marketing has created a new CRM (Customer Relationship Management) tool to enhance an existing system for commercial property company MEPC. The new enquiry management system provides extensive information storage and reporting that makes it easier to facilitate cross-Estate lettings.

HMA initially created a bespoke Asset Management System for MEPC as a central source of storage for information about all voids and transactions and to provide marketing data and reports. By reviewing these transactional trends and performance reports, MEPC was able to effectively analyse the costs of voids and create more accurate business plans.

After seeing the benefits of the Asset Management System, MEPC asked HMA to expand it to also deal with enquiries and to manage the process of contacting prospective customers and agents to facilitate lettings.

HMA created FARM (Facilities and Asset Reporting and Management) to do just this. FARM provides the ability to store information on companies, contacts and enquiries. It is linked to HMA’s email marketing system, so it can provide automatic marketing reports on email activity (such as opens and clicks). FARM also provides reports on the timescales for Enquiry to Letting conversions and their ratios to enable MEPC to analyse their processes in more detail.

Every MEPC Estate previously worked independently, but with all data from each Estate in one place via FARM, each Estate’s lettings team can now identify a new company as a current MEPC customer and can facilitate cross-Estate lettings.

HMA has worked with MEPC for over 10 years and was responsible for the digital element of their rebranding strategy in 2006.

Dysons Chambers Goes Viral!

2009-10-28T09:28:00.000-07:00

Following on the success of recent email marketing projects, HMA Digital Marketing was asked by DTZ to create a viral email campaign to promote Dysons Chambers, a newly refurbished office scheme in Leeds city centre.

The aim of the campaign was to get Dysons Chambers noticed by the property market in and around Leeds.

HMA created a bespoke “air hockey game”, which was inspired by the Dysons Chambers’ brand. Weekly emails are sent out to promote the competition and to make participants aware of the previous week’s winners. The game has proven to be addictive with more than half of the email’s recipients registering to play the game to win prizes ranging from an air hockey table to a Nintendo DS.

The email marketing campaign, which will continue through Christmas and into the New Year, has already proven to be very successful. Click-through rates have reached exceptional rates of at least 67% each week, and after just one week, 33% additional participants signed up to the game by word of mouth from friends and colleagues.

New website for Barnsley Hospice

2009-10-28T09:26:00.000-07:00

HMA Digital Marketing has created a new website for Barnsley Hospice. The site has a bright and welcoming design and highlights the Hospice’s wide range of services for patients and their families, raises awareness of their work, and encourages people to get involved by volunteering or fundraising.

“We are proud to support Barnsley Hospice and the important work that they do in our local community,” said HMA Managing Director Rob Hill. “We wanted to provide them with a website that would help them to carry out their work more effectively.”

The site makes it easy to make donations online, learn more about patient services and also includes a virtual 360 degree tour that shows the Hospice’s comfortable environment.

The new site was built using HMA’s own Microsoft Certified Content Management System (CMS), which means it can be easily updated to grow and evolve along with the Hospice.

“We’re really proud of our new website – it’s got loads of information but is still easy to use,” said Theresa Barrett from the Hospice. “It’s a great place to showcase our latest events, which we really depend upon to raise money for our work. Even though it’s just been launched, the site has already been effective in getting more bookings for our fundraising events.”

New brand identity for Rockscape

2009-10-28T09:22:00.000-07:00

HMA Digital Marketing has created a new brand identity for Rockscape Group.

When the Directors of Rockscape needed a strong branding message to define and distinguish their organisation, they knew they could rely on HMA, having previously appointed HMA to develop the 4Urban brand.

Because Rockscape is an umbrella organisation, the identity needed to be flexible enough to work with current sub-brands and new businesses to be added to the Group in the future.

HMA MD Rob Hill in Marketing Week

2009-04-22T03:43:00.001-07:00

HMA Digital Marketing MD Rob Hill is featured in this week's Marketing Week magazine. Find out how Rob first got into the design industry, who has been his biggest inspiration and what he bases his success on so far.

Click on the above title or copy and paste this URL: http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=65144&d=257&h=261&f=3

Architectural Visualisation and Illustration

2009-01-29T08:54:00.000-08:00

Did you know HMA Digital Marketing also have a 3D business HMA 3D that specialised in architectural illustrations and CGI images. To find out more visit us over at http://www.hma3d.co.uk

New generation website for MEPC

2009-01-06T04:08:00.000-08:00

MEPC has been a prominent name in UK commercial property for over 60 years and have an outstanding record of responsible management and development of large business estates. Wellington Place, Leeds will be one of the biggest and most prestigious city centre business quarters in Europe.

The new website is the latest digital solution executed by HMA Digital Marketing for MEPC and is the first in a new generation of MEPC business estates websites.

http://www.mepc.com/wellingtonplace

New digital strategy for Lingfield Point

2008-10-13T03:34:00.000-07:00

When Marchday acquired Lingfield Point in 1998 the Estate had seen no investment for many years and many of the buildings stood vacant
and crumbling. Today Marchday have transformed the site into a dynamic, contemporary business community.

Our brief was simply - “create a digital experience that will change the perception of people who have not visited Lingfield Point recently”. Visit www.lingfieldpoint.co.uk and see whether you think we have been successful.

Trio of websites for AMCO

2008-10-13T03:33:00.001-07:00

HMA has been commissioned to provide Amco Group with a consistent online brand strategy. Following the recent formation of Amco Group to facilitate a management buyout of Amalgamated Construction and its sister companies Amco Drilling, Amco Developments and Amco Plastics.

Already complete and live are www.amco-construction.co.uk and www.amcodrilling.com with the third site to launch shortly.

Easter and Osborne

2008-10-13T03:32:00.001-07:00

Two more clients adopt our email marketing system.

HMA’s email marketing system has become very popular with our client base for its simplicity, cost effectiveness and informative reporting system. Easter Group and Osborne are the latest clients to see the outstanding benefits of adopting our email marketing system which ensures a branded message is delivered on target every time.

Meet our new account executive

2008-10-13T03:30:00.001-07:00

Chris Baird joins the HMA team after coming through his trial period with flying colours. Chris who has a had experience with HSBC and the Regional Development Agency Yorkshire Forward is a welcome addition to the account handling team.

"Despite the doom and gloom around with current economic climate, it is an exciting time to join HMA and I am looking forward to contributing to its continued success," said Chris.

Mark, Get Set and Go!

2008-07-21T01:51:00.000-07:00

‘Mighty’ Mark Latham HMA’s Senior Web Designer is grinning from ear to ear after completing a 10km run and raising £127 for Sport Relief!

Mark, who can regularly be found frequenting the local gym, decided to put his leisure time to good use and run the 10kms on his gym’s treadmill, whilst under the watchful eye of one of the gym instructors.

The 10km or 6 mile run took Mark just under an hour to complete and earned Sport Relief an extra £127, after all at HMA sponsored his good deed.

“I had a real sense of achievement after completing the run for Sport Relief, but I won’t pretend it was easy. I usually only run for 10 minutes at a time so my stamina was really put to the test,” said Mark.

Mark is really proud of the certificate he earned and the fact that his leisure time had a really positive outcome for a worthy charity.

HMA Digital Marketing Launch their New Website

2008-07-14T07:32:00.000-07:00

Hiya

We are over the moon to have finally launched our NEW website, clients do take up our time you know!!!!!!!

http://www.hma.co.uk is the site so please do have a look and see how we can help improve your business and also what we have already done for our current clients.

Lubo Gets with the HMA Programmers

2008-04-29T07:50:00.000-07:00

Yorkshire based HMA Digital Marketing has a brand new Junior Web Programmer on board.

Lubo Hao joins HMA following the completion of a MSc in Multimedia Technology and a BSc in Computer Science.
Lubo worked as a web support assistant whilst at University and is well practiced in advanced network programming, database programming and coding – key to developing better performing websites for HMA’s clients.

With both practical and theoretical knowledge in website programming, Lubo is a welcomed asset to the HMA web team who prides itself on award wining website design and its Microsoft Certified Content Management System (CMS) which allowed HMA Digital Marketing to become a Certified Microsoft Partner!

“HMA is a great place to work and I am enjoying working on challenging and exciting projects for well recognised brand names. I am looking forward to providing clients with websites that exceed their expectations and provide increased business efficiency,” said Lubo Hao

AED Gets an Online Lifeline

2008-04-07T04:40:00.000-07:00

Following the success of the NEW Martek Marine e-commerce website, Yorkshire’s HMA Digital Marketing, has been commissioned to create a second e-commerce website for the world leader in marine safety and environmental monitoring systems.

As the only UK distributor of ‘Lifeline AED’ (Automatic External Defibrillator) a truly remarkable lifesaving product; Martek Ltd, needed a customer facing e-commerce website to successfully and professionally serve its UK customers which includes the emergency services, leisure and hospitality industry and educational institutions. The website was created to allow effective purchasing of the Lifeline AED online, to deliver the consistent Martek brand and also to give Martek the ability to fully content manage the website using HMA’s new CMS. The website was launched recently and is already proving to be a great asset to the company as a pivotal marketing tool as well as the main shop window for this product!

“Following the success of the Martek Marine website, Martek Ltd approached HMA to design and develop a brand new website for AED. We applied the brand consistently to marry with the Martek site and through improved navigation, interactivity and consistent design we hope that Martek Ltd will benefit significantly from improved business efficiency and a better performing website,” said Nicola Seal HMA Digital Media Director.”

HMA Digital Marketing become a Certified Microsoft Partner

2008-03-27T02:37:00.000-07:00

Yorkshire based HMA Digital Marketing is celebrating after achieving the status of ‘Certified Microsoft Partner.’

The award winning agency has achieved this milestone as a result of creating a bespoke Content Management System which has been Microsoft tested. Clients are already reaping the benefits of the CMS which puts them in control of their websites.

“Becoming a Certified Microsoft Partner is a tremendous achievement and is a credit to the whole team. We have invested a great deal of time to develop our own CMS from scratch because we do not believe there is anything in the market that delivers the level of functionality our clients demand,” said Rob Hill, HMA Managing Director.

Becoming a Microsoft partner allows HMA to work closer with Microsoft when developing new systems and technologies and with the Microsoft Partner Certified logo displayed on work, will reinforce and demonstrate their proficiency in the digital field.

HMA has a proven track record of working with clients to achieve significant online branding success and provides a focused range of services that deliver better performing websites, increase website visitors and improve business efficiency. HMA clients include Bettys and Taylors of Harrogate, Network Rail and HBOS plc.
“This year so far has been exceptionally busy, including a new online catalogue for Kylie Minogue plus our 3D Director, Steve Pickup has been made a member of the Society of Architectural Illustration and now with the Microsoft certification we are all looking forward to the rest of the year!” said Rob.”

HMA3D Director Steve Pickup has been made a member of The Society of Architectural Illustration (SAI).

2008-03-11T03:52:00.000-07:00

Steve who celebrates 11 years at Yorkshire based digital visualisation company HMA3D in 2008, is only one of a select number in the field of CGIs to be a member of SAI.

To become a SAI member, competence and experience within the architectural illustration field has to be proven. Steve, who was one of the first people in this field in the UK, has over a decades worth of experience and his portfolio of work includes Sheffield United FC, The Thames Barrier Development, HBOS, MEPC and Scarborough Developments - illustrates how highly his competence is held within the property arena.

“Being accepted as a SAI member is a great accomplishment for me as it is genuine recognition by an external body, of the quality of the work I produce and my experience and capabilities within the architectural illustration field. Moving into my eleventh year of producing CGI’s it also allows me to showcase my work within this field with the backing of the SAI ,” said Steve Pickup HMA3D Director.

The Society has enjoyed patronage of Sir John Betjeman, Sir Hugh Casson and Gordon Cullen making it a privileged society to be part of. Although Steve is not quite a Sir John Betjeman he is currently working on some very exciting projects including the new 5rise build in Bingley, The Copenhagen building in Glasgow, and the proposed new Eco development at Lingfield Point, Darlington.

The brand NEW HMA3D website is also due for launch in the next month which will showcase Steve’s decades worth of work, right down to the fine detail that he adds to make his designs match reality.

Wow Wow Wow!

2008-02-14T04:30:00.000-08:00

YORKSHIRE digital marketing agency HMA has been creating a real ‘Wow Wow Wow’ factor!
As Kylie Minogue launches her new ‘Kylie at Home’ range, HMA have been busily working behind the scenes designing the online animation to present this captivating range on the website of Ashley Wilde, market leaders in soft furnishing fabrics worldwide.

The flash animation, which can be accessed via Kylie’s website (www.kylie.com) perfectly captures the effortlessly beautiful ‘Kylie at Home’ range and is accompanied by the pop princesses current single ‘Wow Wow Wow!’ – What a fitting choice.

“It has been a fantastic project to work on and I believe we have managed to capture the real ‘wow’ factor of the ‘Kylie at Home’ range. The only downside for me was not actually meeting Kylie in person,” said Jon Parker, HMA Digital Design Director.

With a proven track record of working with clients to achieve significant online brand success, HMA provides a focused range of services that deliver better performing websites, increased site traffic and improved business efficiency. Further HMA clients include MEPC, property development group Marchday, Magellan Residential, Orchard Square Shopping Centre, Bettys and Taylors of Harrogate and The Cornerhouse, Nottingham.

Making His Mark at HMA

2008-02-13T03:07:00.000-08:00

Mark Latham has joined the HMA team in the role of Senior Digital Designer. Mark has a wealth of experience in both strategic design and coding, having worked for well respected design agencies and direct e-commerce organisations for almost ten years.

His knowledge of the web industry and his expertise in digital design disciplines will inevitably enhance HMA’s ability to create leading edge solutions which will achieve better commercial results for clients.

“HMA has a fantastic reputation and I have always aspired to being part of the team but only now has it been possible,” said Mark.

“Mark’s successful career and design capabilities are a real credit to him and I look forward to providing him with new challenges which I am sure he will rise to,” said Jon Parker, HMA Digital Design Director.

Martek Marine Website Launched

2008-02-13T02:57:00.000-08:00

HMA has ‘launched’ their latest website for Award winning, Rotherham based company Martek Marine.

Globally renowned within the marine industry, Martek Marine supply marine safety and environmental monitoring equipment and required a new website to enhance their online brand presence and communicate to their global target audience.

HMA have provided a customised solution which perfectly matches their business processes and incorporates online purchasing. Martek can now actively manage the site using HMA's Content Management System which features roll back, page maker plus order processing and the provision of dispatch information.

“Our old website did not convey the market leading position that we hold in our industry and so we set HMA the challenge of producing a site that not only looked stylish and offered great functionality for visitors but also allowed us to update every page to keep its content fresh and up-to-date. HMA rose to this challenge with enthusiasm and their friendly approachable staff meant dealing with them was straightforward and effortless. We would happily recommend HMA to anyone looking for a quality website,” said Mark Purcell, Marketing Assistant Martek Marine.

HMA Digital Marketing

2008-01-30T05:23:00.000-08:00

HMA Digital Marketing is a design and marketing agency that delivers creative design solutions and integrated marketing strategies to help our clients achieve improved business results.

So if you are looking for that 'little bit of magic' to turn a good campaign into a great campaign why not take a look at our web site: http://www.hma.co.uk

Our experience and expertise encompasses traditional and digital media equally, therefore our thinking is truly inclusive!